Articles
Tag: marketing (page 8)
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Hackers Target Cryptocurrency Companies in HubSpot Data Breach
Hackers accessed HubSpot data, targeting cryptocurrency companies, in a reported breach by the marketing software company.
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5 Ways to Generate More Loyalty and Email Signups
The sunsetting of third-party cookies is putting added pressure on marketers to grow their email subscriber and loyalty member audiences.
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Outlook for the CX Profession
While automation ramps up in the marketing industry, CX professionals don't have to fret. Learn more about the future outlook of the CX profession.
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Simon Data and Snowflake Join Forces to Make Customer Data Marketable
Simon Data and Snowflake partner up to offer an all-in-one data insights platform. Enterprise brands, like JetBlue and Vimeo, have already taken notice.
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How Google TOPICS Impacts the Analytics Ecosystem for Marketers
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?
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Are Lead Generation Days Over for B2B Marketers?
In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term.
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TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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Why Awareness, Nurturing and Trust Are Indispensable Components of Marketing
Marketing teams have the means and ability to essentially walk alongside consumers throughout the lead management journey.
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5 Takeaways From Adobe Summit Digital Experience Conference 2022
Adobe Summit 2022's digital experience conference is now complete. Here are some takeaways from the annual event.
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Web3 Crypto: A Decentralized Utopia or Dystopia?
Many believe the rise of Web3 will allow for the widespread adoption of cryptocurrency. But do experts agree? Find out.
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Protiviti Launches Protiviti Digital, capital D Acquires Phrasee, More CX News
Protiviti has launched a new offering, Protiviti Digital, Terminus debuted connected account experiences and more CX news.
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Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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Dixa Leverages $43M Double Acquisition of Miuros and Solvemate
Dixa acquired Miuros and Solvemate in a push to expand geographic reach and widen employee talent pool.
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How Marketers Should Prepare for Google's Universal Analytics 2023 Sunset
Google is sunsetting Universal Analytics next year and will go all in with Google Analytics 4
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