Articles
Tag: marketing
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PhotoShelter Acquires Third Light, Movable Ink Partners with Stensul and More News
PhotoShelter acquires UK-based Third Light to strengthen digital asset management capabilities, leading the CX and marketing weekly news column.
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Why Marketers Are Thankful This Holiday Season
What makes marketers thankful this holiday season? Technology, their teams and everything in between, they told CMSWire.
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What Predictive Analytics Are and How They Can Help Your Business
Predictive analytics is now being used to tweak and test processes across a variety of industries. Is your business ready to reap the benefits?
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Cloudinary Acquires Video Software Provider Indivio
Cloudinary has acquired Indivio, which provides video software for personalized marketing experiences.
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Use Next Best Action to Elevate Your Customer Experiences
Customers don’t all have the same preferences, nor do they exhibit the same behaviors. Enter next best action.
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Intent Data Explained: Types, Sources, Tracking and Scoring
There’s no getting around it: Intent data is complex.
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A Look at Prescriptive Analytics and The Value They Can Deliver
Companies looking for the best possible business outcomes should be looking at what prescriptive analytics are and how they can help.
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ICYMI: Predictive Analytics and CX, Chief Marketing Officer Priorities for 2022
Missed something this week on CMSWire.com? Don't worry, we've got you covered?
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Hit an Analytics Bottleneck? Here's How to Get Unstuck
Sometimes people hit a wall when working with data. Here are some common bottlenecks and how to get unstuck.
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MParticle Acquires Indicative, Conductor Hires New CFO and More CX News
This week's CX and marketing Newsbyte contains an acquisition from CDP vendor, Mparticle, a new CFO at Conductor and more news.
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Is Consent and Preference Management the Key to Balancing Privacy and Personalization?
The arrival of consent and preference management solutions gives marketers the opportunity to take both a privacy and customer first approach.
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Avoid Making These 7 Marketing Personalization Mistakes
Here are 7 common marketing personalization mistakes that brands are making today that keep them from maximizing the benefits of their personalization efforts.
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What Is a Call Center? A Detailed Guide
Today, almost all organizations handle both email and telephone queries. This means the call center and contact center labels are often used interchangeably.
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How to Choose the Right Data Visualization
Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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