Articles
Tag: marketing
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CX Decoded Podcast: Rhoan Morgan on Marketing-Led Customer Experience
CX Decoded caught up with Rhoan Morgan for a discussion on marketing-led CX. Who can, and should, truly own customer experience?
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Modern TV Marketing: A Customer Experience Gold Mine?
TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into.
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Web 3.0 and Digital CX: Next Steps for B2B Marketers
What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask.
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Adobe Sees Growth in Digital Experience Segment, Pathlight Adds Quality Assurance, More CX News
Adobe achieves record revenue, Ingka Group debuts Ikea Kreativ for customer design planning, ActionIQ introduces CX Hub and more news.
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4 Companies Taking a Stand on Social Issues That Matter
Many brands today get involved in social causes. But is that something consumers want?
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The Future of B2B Tech Marketing in a Hybrid World
Omni-channel and frequent marketing is critical to reaching all software consumers, wherever they are.
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How to Create Outstanding Real-Time Reporting in Your Dashboards
Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data.
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B2B Marketing: Acknowledging Risk Helps Manage Change
Many CMOs are realizing that the traditional organization of marketing is actually hindering the activation of omnichannel programs.
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The Role of Journey Orchestration Engines in 2022
Today’s brands can use journey orchestration engines (JOE) to deliver hyper-personalized experiences that go above and beyond expectations.
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How to Balance User Authentication and Customer Experience
Account takeovers can cost both companies and customers money. How can companies verify user identities without causing CX pain points?
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The Evolution of Web Analytics
Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception.
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2 Years Later: How Customer Service Has Changed
Customers have high expectations. They know about the tech marketers have at their fingertips, and they expect them to use it.
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Invoca Nets $83M Funding Round, InMoment Acquires ReviewTrackers, More CX News
Invoca expands total investments to $184M, Martello and Mitel extend partnership, Microsoft introduces Viva Sales and more news.
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Firefox Rolls Out Total Cookie Protection
Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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