Articles
Tag: dxm (page 3)
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How to Ace Customer Experience Leadership in Year 1
How does a new CX leader maximize their opportunity when they’re newly hired to kickstart or revamp a customer experience program?
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Why Tech Stocks Are Crashing and Burning
The market seeks profits, not promises, as a hope-fueled bull market sputters.
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Business Leaders: Do You Have a Digital Mindset?
A new book calls for business leaders to develop a digital mindset — without the need to become digital experts.
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Is Influencer Marketing a Fit for B2B Marketing Plans?
Though we most often associate influencer marketing with consumer products, there is potential in B2B.
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Microsoft Edge Passes Safari, Integrate Releases Social Capabilities, More News
Safari loses second-place ranking, Conversica announces 6sense partnership, Smartly.io named TikTok marketing partner and more news.
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3 Ways Marketers Can Support Digital Health
Marketers want people to engage digitally with their brand — but they shouldn't encourage endless screen-time attention.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Customer Acquisition Really Stinks Sometimes. Here's Why
There's nothing like the rush of customer acquisition for marketers. But is it worth the time and effort?
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What's Your Ideal Voice of the Customer Approach?
Customer surveys are great, but are you asking the right questions at the right time?
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Can CIOs Change Fixed Organizational Mindsets for Digital Transformation?
Digital transformation involves change, which includes change in how people think. Can CIOs lead the charge here?
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5 Truths About Inactive Email Subscribers
Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That is the question.
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Instreamatic Wants to Empower Voice of the Customer — Literally
Instreamatic has released Speaky, a voice-activated communication technology to help brands connect to customers.
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Evaluating Elon Musk's Plan to Fix Twitter
Alex Roetter, who once ran Twitter engineering, evaluates the feasibility of Musk’s proposals.
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Customer Experience Conundrum: Fix Bad Experiences or Make Good Ones Better?
Is it better to go for that lasting impression in customer experience that really delights or to fix something that is broken?
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