Articles
Tag: dxm
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Here's What I Learned About Customer Experience From One Pharmacy Trip
A recent trip to the pharmacy produced a sobering message: we need to do better at hybrid customer experience.
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Is Being Digitally Advanced Enough?
Being a digitally advanced business no longer ensures you a competitive edge. Is it time to make the MACH leap?
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In Turbulent Economic Times, 4 Ways CMOs Can Work Better With CFOs
In times of economic turbulence, marketing is under a big microscope. One way to help? Strike a great relationship with the CFO.
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What Sustainable Marketing Means for the Conscious Marketer
Despite its recent rise, sustainable marketing is an evolving concept and one that marketers should consider.
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Data Enrichment: Key to Maximizing Customer Experience?
If you want to know your customers better and improve personalization efforts, it all comes down to one thing: data.
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CX Decoded Podcast: Rhoan Morgan on Marketing-Led Customer Experience
CX Decoded caught up with Rhoan Morgan for a discussion on marketing-led CX. Who can, and should, truly own customer experience?
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How to Accelerate Digital Maturity By Focusing on Customer Experience
Digital maturity allows organizations to adapt to consumer demands faster, and also helps companies grow. Are you there yet?
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Modern TV Marketing: A Customer Experience Gold Mine?
TV is no longer a box set sitting in a living room. It’s a wide world of interactive opportunities that marketers are just beginning to tap into.
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Web 3.0 and Digital CX: Next Steps for B2B Marketers
What's the key at this stage of Web 3.0 and marketing? Think about the right questions to ask.
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Adobe Sees Growth in Digital Experience Segment, Pathlight Adds Quality Assurance, More CX News
Adobe achieves record revenue, Ingka Group debuts Ikea Kreativ for customer design planning, ActionIQ introduces CX Hub and more news.
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4 Companies Taking a Stand on Social Issues That Matter
Many brands today get involved in social causes. But is that something consumers want?
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The Future of B2B Tech Marketing in a Hybrid World
Omni-channel and frequent marketing is critical to reaching all software consumers, wherever they are.
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Why IoT Can Be a Game-Changer for Digital Customer Experience
The economy may be slowing significantly, but the global IoT picture is heating up.
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How to Create Outstanding Real-Time Reporting in Your Dashboards
Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data.
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