Articles
Tag: cxm
-
6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
Continue reading...
-
5 Ways to Ensure Personalization and Consumer Privacy Aren’t Mutually Exclusive
Here are five ways to use account intelligence to achieve personalization while also respecting customer data privacy.
Continue reading...
-
Building Blocks for Voice of the Customer 3.0
Brands can no longer rely on surveys alone to understand customers. As the digital landscape changes, companies must adapt to preserve voice of the customer.
Continue reading...
-
Retention Cloud Provider CleverTap Acquires Leanplum
For digital companies worldwide, a new united entity will greatly increase user engagement and retention potential.
Continue reading...
-
What's in Your Consumer Data Privacy Closet?
Consumer data privacy is like a large closet that swallows everything. It's time for marketers to make a change.
Continue reading...
-
How to Hire the Best Customer Experience Talent
If you want to deliver top-notch customer experiences, you need to go right to the source: your employees.
Continue reading...
-
3 Key Benefits of AI in the Call Center
Does AI make a difference in call centers? Experts say yes. Learn the benefits of AI and why the tech has earned a permanent seat in the industry.
Continue reading...
-
Tableau Introduces Tableau Cloud, Oracle Updates Oracle Service, More CX News
Tableau unveils publicly shared dashboards, Quantum Metrics offers up more CX data, Pega partners with Celebrus for AI-backed CDP offerings and more news.
Continue reading...
-
Here's What Consumers Hate About Chatbots
Better make the transfer from human to chatbot smooth. You'll lose customers if you don't.
Continue reading...
-
Can You Have Your Privacy-Personalization Cake and Eat It, Too?
How can brands have their cake (protecting consumer privacy) and eat it too (provide hyper-personalized experiences)?
Continue reading...
-
MParticle Introduces Audience Journeys to Personalize Customer Experience
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle.
Continue reading...
-
What Europe’s AI Act Could Mean for Marketers
What could the new AI Act in Europe mean for today's marketers?
Continue reading...
-
4 Ways the Metaverse Can Enhance the Customer Experience
Savvy companies aren't waiting for the metaverse to go mainstream to establish a presence on the platform. Here's how some brands are already taking advantage.
Continue reading...
-
6 Tactics to Make Design Thinking a Success
Design thinking is great in concept, but there must be some planning around the execution.
Continue reading...
