Articles
Tag: analytics (page 8)
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What's Inside the Latest Google Analytics 360 Updates
Google updated Google Analytics 360 platform with an eye towards improving reporting capabilities for wide-scale campaign measurement.
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How Predictive and Prescriptive Analytics Improve the Call Center Experience
Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow.
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Google Analytics Modeled Conversions Pick Up Where Cookies Leave Off
As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps.
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Why Enterprise AI Needs Human Intervention
In the wake of the Pegasus Spyware controversy there were calls from many quarters for deeper control of AI by humans. Is it necessary?
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Qualtrics Announces Upcoming Release of Experience ID
Today Qualtrics announced the upcoming release of Experience ID, the company’s newest addition to its Experience Management (XM) operating system.
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NielsenIQ Set to Acquire Rakuten Intelligence Data Impact
NielsenIQ, a measurement and data analytics provider, has entered into two acquisition agreements in an effort to strengthen its omnichannel suolutions.
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How CMOs and CIOs Can Work to Better Manage Data and Analytics
Only one in four marketing organizations report having a very effective working relationship with IT according to a recent report. That's got to change.
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Data Accuracy Isn’t the Answer to Your Analytics Problem
Analytics is more than just providing accurate numbers. It’s about providing context and data that tells a story that results in actionable outcomes.
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Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
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Rolling Stone, Data Analysis and the Problem of Recency Bias
Recency bias is an underappreciated challenge in data analytics, particularly when historical data is used to draw trends and make predictions.
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What Is Customer Satisfaction Score (CSAT)?
Discover how to harness the power of customer feedback from simple KPI metrics like the customer satisfaction score (CSAT).
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Knoetic Gets $18 Million to Give Companies an 'Unfair' People Advantage
The HR tech startup brings together a social network for HR leaders with an analytics engine aimed at helping companies make better workforce decisions.
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Getting to the Heart of Data-Driven Experience Optimization
How do marketers reconcile the increasing customer demand for CX with decreasing CX expenditure? It starts with how we use data.
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No-Click Search Results: An SEO Debate Continues
The debate around reported no-click or zero-click search behavior has fueled business speculation around the value of referral traffic from search engines.
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