Articles
Tag: analytics (page 2)
-
How Did Google Get a Stranglehold on the Digital Ad Marketplace?
Monopolies, missing money, collusion — oh my! Learn how Google rose to dominance in the digital ad space, and what it could mean for marketers going forward.
Continue reading...
-
Voice of the Customer: What Is It and Why Does It Matter for CX?
Learn what it takes to create a successful Voice of the Customer program that can help you grow your audience, stand out from competitors and drive revenue.
Continue reading...
-
A Guide to Understanding, Evaluating and Optimizing CX
Customer experience can make or break a business. Learn why CX matters, how to measure it and seven ways to improve it.
Continue reading...
-
CX Decoded Podcast: Laser-Focus on CX Metrics for Success
Charles Schwab's Sean Albertson discusses with CX Decoded the value of customer experience programs at his company.
Continue reading...
-
Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
Continue reading...
-
Qualtrics Offers Sentiment Assessment With Digital Experience Metrics Tool
Using Qualtrics's DX Metrics tool, businesses can measure the financial effect of their customers' digital experiences.
Continue reading...
-
Outlook for the CX Profession
While automation ramps up in the marketing industry, CX professionals don't have to fret. Learn more about the future outlook of the CX profession.
Continue reading...
-
Extending Data Science Skills Across the Organization
For data science to truly change an organization, it can’t be left up to just the data scientists.
Continue reading...
-
Simon Data and Snowflake Join Forces to Make Customer Data Marketable
Simon Data and Snowflake partner up to offer an all-in-one data insights platform. Enterprise brands, like JetBlue and Vimeo, have already taken notice.
Continue reading...
-
TikTok's Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
Continue reading...
-
Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
Continue reading...
-
How Marketers Should Prepare for Google's Universal Analytics 2023 Sunset
Google is sunsetting Universal Analytics next year and will go all in with Google Analytics 4
Continue reading...
-
Voice of the Customer Paradigm Shift: Transactional to Sentiment
Customer experience professionals at American Express have shifted its Voice of the Customer model to one based on sentiment.
Continue reading...
-
The State of the Digital Workplace? More Work to Do!
The digital workplace has clearly progressed. The tools are more mature, but there's room for improvement in seven specific areas.
Continue reading...
