Semphonic Way is a web analytics framework that provides tools for better understanding of digital marketing data and managing of digital marketing investments.
Google is introducing a migration tool that allows existing goals in Universal Analytics to be imported into Google Analytics 4. Continue reading...
Integrate releases new marketing features that enable insights into social campaigns. Continue reading...
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store. Continue reading...