Elastic Path Commerce Engine provides Digital Product Information Management, which enables users the flexibility to modify virtual goods, complex bundles, or subscriptions of their products. Commerce Engine helps with complex bundling allowing any combination of digital or physical items to be assembled in fixed, dynamic, or nested bundles. Commerce Engine can also generate Dynamic Personalization through a rules-based engine that creates a relationship context based on a customer’s device, behavior, segmentation, and current activity to deliver targeted marketing to consumers based on their relationship context. Commerce Engine also offers Omnichannel Commerce where users can push targeted promotions with integrated device recognition capabilities, or deliver coupons to a particular subscriber segment based on their purchase history.
Primary Use Cases
eCommerce Software Platform. Digital commerce solutions.