CAKE is a hosted digital marketing software solution that delivers real time campaign optimization analytics and tracking for a range of online marketing campaign types and mediums. Features include campaign management, marketing optimization, campaign analytics, data filtering and routing.
Product Details
- Product
- CAKE
- Company
- Cake Marketing
- HQ Location
- United States
- Year Founded
- 2007
- License
- Commercial
- Deployment
- SaaS
Tags
Primary Use Cases
Performance Digital Marketing
Related News
-
May 19
Always On, Too Many Meetings: Is This the Future of Hybrid?
There’s no one-stop solution to make flexible hybrid working work. But a good start is to set clear expectations around when we're 'on' and when we're 'off.' Continue reading...
-
May 19
MParticle Introduces Audience Journeys to Personalize Customer Experience
Marketers may use mParticle's new Journey Builder to create audience sequences that change throughout the lifecycle. Continue reading...
-
May 19
What Europe’s AI Act Could Mean for Marketers
What could the new AI Act in Europe mean for today's marketers? Continue reading...
