BlueConic is a user driven marketing platform that helps digital marketers optimize customer journeys from discovery to conversion. It is a cloud-based platform that enables marketers to guide users, whether anonymous or known, across all digital touch points to improve engagement. Marketers use the platform to drive cross sell and up sell initiatives, increase conversions, and decrease waste to grow incremental sales and revenue.
Primary Use Cases
Marketing technology, marketing analytics, marketing automation, customer-data platform, data-management platform.
ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition. Continue reading...
Salesforce's compliance date for multi-factor authentication came this month. Why did the CRM giant make the move? Continue reading...
Interest in personalization to drive customer experience is as strong as ever, with marketers seeking to refine their efforts to better serve their customers. Continue reading...